Who We Are

Our Head Office is in nipaluna/Hobart, lutruwita/Tasmania.

We are a team of coaches, trainers, neuroscientists, visual artists and filmmakers from all corners of the globe. We work around the clock to produce the best live and online training programs available.

Our Purpose

“To enable individuals, teams and organisations to survive and thrive in a complex and turbulent world”.

To do this, we created the world’s most advanced and comprehensive online programs covering resilience, recovery and leadership.

We enable individuals, teams and organisations to develop resilience to survive and thrive in complex and turbulent times.

Our Values

Most companies articulate their values in some way. Our experience is that a set of corporate values imposed from the top often fails to resonate with the rest of the organisation, and rarely do such values or mission statements guide decision making. We developed ours with careful involvement of everyone in the business and they are important guiding principles for us.

Skin in the game

One way to ensure honest and ethical business choices is to have skin in the game. For many us, this means that we invest our own money into our business and give our personal guarantee of quality on all our work.

Clients are viewed as collaborators and stakeholders in shared projects, with whom we build close relationships to both better understand their workplace culture and to ensure that caring for the quality of our work is personal to everyone involved.

Our business model and strategy is evolving and dynamic, and we tinker and test as we go. This in itself is a part of our shared approach to scanning for improvements to what we do, as long as those improvements benefit our clients and the whole ecosystem we are creating. We have found that the key to such co-evolution is regular communication and using efficient technology to collaborate.


Live and breathe what we teach

We use the techniques and skill sets that our training delivers to other organisations – always ensuring that we live and breathe what we teach. This includes training our team in precise communication and feedback, supporting innovation, being outcome-focused, appreciating each other’s differences, raising all of our standards to excellence, and always, always having fun whilst doing so. These principles guide our culture and are strengthened with transparency regarding all aspects of our business.


Influence and disrupt with integrity

Our approach includes positive influence and disruption of outdated systems, ideas, and operating practices. This is guided by a broader business strategy that has a clear design: use technology to enable millions of people across the globe to have access to life-changing techniques, so that resilience and high performance are a choice everyone can make.

Our Founders

Ian Snape and Mike Weeks were introduced to each other in 2014 by their mutual friend and mentor John Grinder. Realising their shared interests and experience in training frontline professionals, they formed Frontline Mind in 2016. From his base in the US, Mike focused on developing the company’s creative and media arm, and Ian focussed on science, leadership and program design from Tasmania.

After a protracted tussle for the CEO position in Frontline Mind (the winner got to hand the role to the other co-founder!), and in response to an opportunity to work with the Indonesian Government on sovereign ecosystem resilience initiatives, Mike decided to leave America and Frontline Mind in 2021. He remains an Associate and collaborates with Ian from Bali on creative media and The Salience Podcast.

Mike Weeks, Co-founder, Associate

Mike Weeks, Co-founder, Associate

Mike Weeks is a former professional free solo climber and adventurer. He started coaching in 2004, famously working on screen with Jack Osbourne in the globally broadcast Jack Osbourne Adrenaline Junkie.

After a brief flirtation with celebrity, Mike began training and coaching elite athletes, members of the UK special forces, and frontline workers, including medics responding to humanitarian disasters. In 2010, he was placed in charge of developing a mental health clinic and program for Sean Penn’s JPHRO, which supported over 50,000 displaced Haitians following the catastrophic earthquake. He’s also provided resilience and recovery training in Peru, Belize, The Philippines, and Ukraine.

Mike is currently promoting sovereign-ecology resilience initiatives with the Indonesian government.

Ian Snape, Co-founder, CEO

Ian Snape, Co-founder, CEO

Dr Ian Snape is a former research leader and executive at the Australian Antarctic Division. He led teams on 14 polar expeditions to both polar regions before focussing on coaching and training CEOs, Olympic athletes, and frontline professionals.

A fan of the Harry Potter books, he’s the real-life Professor Snape, holding Professorial Fellowships at the University of Melbourne and Macquarie University. He is the author of more than 100 academic papers across a wide range of scientific disciplines.

In a parallel life, just like Snape from Hogwarts, he’s a master in defence against the dark arts, holding black belts in both Taekwondo and Hapkido. He is also a flow junkie, a passionate ski mountaineer, a climber, and a competitive sailor.

He currently enjoys creating scalable digital programs, writing books and leading innovation, as well as leading the business (until we appoint a CEO).

Dorian Broomhall, Head of Operations

Dorian Broomhall, Head of Operations

Dorian Broomhall is a reformed professional musician with a degree in improvisation, a qualification that has proven remarkably useful in looking for ways to solve problems with partner organisations. He is responsible for the development and delivery of programs as well as the ongoing partner relationship management.

Dorian also holds a Graduate Certificate of Evaluation and is motivated to ensure Frontline Mind programs implemented by organisations are evidence-based as an effective investment. An active reservist in the Royal Australian Navy, he is passionate about sustainable high performance and developing cross-discipline networks across frontline workforces.

Zhen Goh, International Relations Lead

Zhen Goh, International Relations Lead

Zhen is a social scientist specialising in sensemaking in complex human systems. After researching applied behavioural patterns, Zhen worked as a consultant change agent and lead trainer for Cognitive Edge for 11 years. She is globally recognised for her work in narrative, complexity and leadership.

Zhen has been collaborating with Frontline Mind from the beginning, and recently joined Frontline Mind as an Associate. Based in Singapore, Zhen leads our international programs.

Tim Ulewicz, Artist

Tim Ulewicz, Artist

Tim provides the style to Frontline Mind, bringing the brand to life with his illustrations and animations. A street artist, Painter, Illustrator and creative, Tim has had a wide-ranging career spanning 20 years creating everything from large scale murals, editorial illustrations to concepting premiership rugby team logos and illustrating city wide campaigns.

Based in the UK, Tim has been with Frontline Mind from the beginning, continuing to develop the visual elements of the brand. The visual metaphors Tim creates are a key component of Frontline Mind training programs.

Greg Hince, Head of Training

Greg Hince, Head of Training

Greg has almost 30 years’ experience as an executive, project manager and scientist in both Government and private sectors. He is Head of Training for Frontline Mind, co-founder/director of The Coaching Space, and Chief Petty Officer in the Royal Australian Navy. His experience includes leading and managing science, engineering and defence teams, and he lectures at university in leadership, communication and innovation design.

Greg specialises in systems analysis and workflow, helping teams achieve high performance in complex and risky environments. His approach connects human sensing and decision-making back into the risk-management and performance framework.

Gary Kuehn Associate, Mountain Guide, USA/AUS

Gary Kuehn Associate, Mountain Guide, USA/AUS

Mel Murzecki, Accounting and Finance, AUS

Mel Murzecki, Accounting and Finance, AUS

Michael Cheveldave, Associate, CAN

Michael Cheveldave, Associate, CAN

Bailey Murzecki-Hince, Research Assistant, AUS

Bailey Murzecki-Hince, Research Assistant, AUS

Rebecca Schwager, Associate, USA

Rebecca Schwager, Associate, USA

Bec Donaldson, Associate, AUS

Bec Donaldson, Associate, AUS

Currently Recruiting

Operations coordinator

Apply Now

We are on the hunt for a motivated and creative thinker to join our team in the newly created position of Operations Coordinator. This person will be responsible for coordinating anything deemed ‘operational’. What on earth does that mean? Well… think organising training, in-person and online, digital marketing implementation, juggling diaries across multiple timezones, drafting copy for newsletters, managing incoming enquiries about all things Frontline Mind, working with partner organisations such as universities to manage student enrolments online… if you like being bored, the role is probably not for...

We are on the hunt for a motivated and creative thinker to join our team in the newly created position of Operations Coordinator. This person will be responsible for coordinating anything deemed ‘operational’. What on earth does that mean? Well… think organising training, in-person and online, digital marketing implementation, juggling diaries across multiple timezones, drafting copy for newsletters, managing incoming enquiries about all things Frontline Mind, working with partner organisations such as universities to manage student enrolments online… if you like being bored, the role is probably not for you.

This is a junior role that will start off as a casual position with growth potential and would suit someone looking to work around 20 hours per week right now. If you’re organised, based in Hobart, can use words real good, and are motivated to learn everything there is to know about Frontline Mind, get in touch here for a full position description.

Show MoreLess

Production coordinator

Apply Now

It turns out that creating digital training programs requires a team of people to actually produce the content…

We are looking for a media generalist, ideally someone with a grounding in graphic design and based in Hobart. This person is comfortable across the Adobe Creative suite and is interested in learning more about video production and animation. Our new production coordinator will be responsible for various projects including the layout of printable training resources, digital marketing asset creation, assisting on video production including filming and basic editing (with a view...

It turns out that creating digital training programs requires a team of people to actually produce the content…

We are looking for a media generalist, ideally someone with a grounding in graphic design and based in Hobart. This person is comfortable across the Adobe Creative suite and is interested in learning more about video production and animation. Our new production coordinator will be responsible for various projects including the layout of printable training resources, digital marketing asset creation, assisting on video production including filming and basic editing (with a view to the editing abilities becoming less basic), podcast production and just about anything else you could think of that we could have a crack at producing.

To be clear, we aren’t looking for someone that is already across this broad range of skills – we are looking for someone who knows the difference between InDesign and Photoshop, and can speak layers with our illustrator. The other essential criterion is that they are motivated to learn more based on the needs of the business – considering nobody learnt to walk from a book, we figure that learning what is required on the job seems a reasonable approach. This role will start off as a casual position with growth potential and would suit someone looking to work around 20 hours per week right now. Get in touch here for a full position description.

Show MoreLess

What are you interested in finding more about?

Frontline Mind Pty Ltd

PO Box 368 South Hobart Tasmania 7004