We are a team of coaches, trainers, neuroscientists, visual artists and filmmakers from all corners of the globe. We work around the clock to produce the best live and online training programs available.
“To enable individuals, teams and organisations to survive and thrive in a complex and turbulent world”.
To do this, we created the world’s most advanced and comprehensive online programs covering resilience, recovery and leadership.
Most companies articulate their values in some way. Our experience is that a set of corporate values imposed from the top often fails to resonate with the rest of the organisation, and rarely do such values or mission statements guide decision making. We developed ours with careful involvement of everyone in the business and they are important guiding principles for us.
One way to ensure honest and ethical business choices is to have skin in the game. For many us, this means that we invest our own money into our business and give our personal guarantee of quality on all our work.
Clients are viewed as collaborators and stakeholders in shared projects, with whom we build close relationships to both better understand their workplace culture and to ensure that caring for the quality of our work is personal to everyone involved.
Our business model and strategy is evolving and dynamic, and we tinker and test as we go. This in itself is a part of our shared approach to scanning for improvements to what we do, as long as those improvements benefit our clients and the whole ecosystem we are creating. We have found that the key to such co-evolution is regular communication and using efficient technology to collaborate.
We use the techniques and skill sets that our training delivers to other organisations – always ensuring that we live and breathe what we teach. This includes training our team in precise communication and feedback, supporting innovation, being outcome-focused, appreciating each other’s differences, raising all of our standards to excellence, and always, always having fun whilst doing so. These principles guide our culture and are strengthened with transparency regarding all aspects of our business.
Our approach includes positive influence and disruption of outdated systems, ideas, and operating practices. This is guided by a broader business strategy that has a clear design: use technology to enable millions of people across the globe to have access to life-changing techniques, so that resilience and high performance are a choice everyone can make.
Ian Snape and Mike Weeks were introduced to each other in 2014 by their mutual friend and mentor John Grinder. Realising their shared interests and experience in training frontline professionals, they formed Frontline Mind in 2016. From his base in the US, Mike focused on developing the company’s creative and media arm, and Ian focussed on science, leadership and program design from Tasmania.
After a protracted tussle for the CEO position in Frontline Mind (the winner got to hand the role to the other co-founder!), and in response to an opportunity to work with the Indonesian Government on sovereign ecosystem resilience initiatives, Mike decided to leave America and Frontline Mind in 2021. He remains an Associate and collaborates with Ian from Bali on creative media and The Salience Podcast.
Mike Weeks is a former professional free solo climber and adventurer. He started coaching in 2004, famously working on screen with Jack Osbourne in the globally broadcast Jack Osbourne Adrenaline Junkie.
After a brief flirtation with celebrity, Mike began training and coaching elite athletes, members of the UK special forces, and frontline workers, including medics responding to humanitarian disasters. In 2010, he was placed in charge of developing a mental health clinic and program for Sean Penn’s JPHRO, which supported over 50,000 displaced Haitians following the catastrophic earthquake. He’s also provided resilience and recovery training in Peru, Belize, The Philippines, and Ukraine.
Mike is currently promoting sovereign-ecology resilience initiatives with the Indonesian government.
Dr Ian Snape is a former research leader and executive at the Australian Antarctic Division. He led teams on 14 polar expeditions to both polar regions before focussing on coaching and training CEOs, Olympic athletes, and frontline professionals.
A fan of the Harry Potter books, he’s the real-life Professor Snape, holding Professorial Fellowships at the University of Melbourne and Macquarie University. He is the author of more than 100 academic papers across a wide range of scientific disciplines.
In a parallel life, just like Snape from Hogwarts, he’s a master in defence against the dark arts, holding black belts in both Taekwondo and Hapkido. He is also a flow junkie, a passionate ski mountaineer, a climber, and a competitive sailor.
He currently enjoys creating scalable digital programs, writing books and leading innovation, as well as leading the business (until we appoint a CEO).
Ben’s formal education spans business, marketing and outdoor education, and he has broad management and leadership experience in diverse settings.
Ben’s experience includes management roles at a Tasmanian GBE facing a significant crisis and within the Tasmanian State Service. He has also worked in the private industry, managing the delivery of high-risk services to heavy industry and construction sectors.
Ben’s a qualified multidisciplinary outdoor guide with extensive leadership and training experience in outdoor settings, including delivering outdoor education and adventure tourism programs and supporting Antarctic field scientists to deliver remote field science programs.
Ben is passionate about building and nurturing productive teams and helping people to survive and thrive in challenging environments.
Zhen is a social scientist specialising in sensemaking in complex human systems. After researching applied behavioural patterns, Zhen worked as a consultant change agent and lead trainer for Cognitive Edge for 11 years. She is globally recognised for her work in narrative, complexity and leadership.
Zhen has been collaborating with Frontline Mind from the beginning, and recently joined Frontline Mind as an Associate. Based in Singapore, Zhen leads our international programs.
Tim provides the style to Frontline Mind, bringing the brand to life with his illustrations and animations. A street artist, Painter, Illustrator and creative, Tim has had a wide-ranging career spanning 20 years creating everything from large scale murals, editorial illustrations to concepting premiership rugby team logos and illustrating city wide campaigns.
Based in the UK, Tim has been with Frontline Mind from the beginning, continuing to develop the visual elements of the brand. The visual metaphors Tim creates are a key component of Frontline Mind training programs.
Greg has almost 30 years’ experience as an executive, project manager and scientist in both Government and private sectors. He is Head of Training for Frontline Mind, co-founder/director of The Coaching Space, and Chief Petty Officer in the Royal Australian Navy. His experience includes leading and managing science, engineering and defence teams, and he lectures at university in leadership, communication and innovation design.
Greg specialises in systems analysis and workflow, helping teams achieve high performance in complex and risky environments. His approach connects human sensing and decision-making back into the risk-management and performance framework.
Rachel has 17 years of experience in Family and Community Services, Child Safety Services, and recruitment, including 6 years residing in London. She is currently a state-wide manager within the NGO sector, operating in a matrix management model in partnership with the Department for Education, Children and Young People.
As a coach and trainer with Frontline Mind, Rachel draws on her extensive experience in leading and managing, development and implementation, change management, strategic planning, resilient workforces, and operations management.
Frontline Mind Pty Ltd
PO Box 368 South Hobart Tasmania 7004
